Aeroflot Magazine

Profile
‘Aeroflot Premium’ is an official in-flight magazine for business-class passengers flying with Aeroflot-Russian Airlines.The magazine has been published by SPNPublishing since September 2007.
Circulation: 25 000 copies
Frequency: Monthly
Volume: 132—212 pages
Language: Russian and English
Distribution Business: class cabin on all national and international flights by ‘Aeroflot — Russian Airlines’
Content
‘Aeroflot Premium’ is aluxury life magazine. There is information about jewelry and watches, haute cuisine and gourmet food, exclusive travel attractions, elite wines and cigars, collectible cars and yachts.
Topics and Columns
- Feature - Information block which presents the latest trends and news in the field of up-market auto industry, design, hi-end equipment, architecture, fashion, fine dining, as well as the forthcoming events.
- Concepts - Block of opinion columns devoted to elite sports, life style, luxury etc.
- Gallery - Articles devoted to collecting. Discussions of worthy investments and of what is important to know about different collectables, information about prices and price development and about the most comprehensive collections etc.
- Big Game - Articles about elite sports — their history, the most popular major tournaments, places for individual ac¬tivities and training, advice on choosing appropriate equipment, master-classes held by famous sportsmen, the dos and don’ts of sports.
- Private Property - General reviews of the best models of different luxury segments.
- Evolution of Luxury - Stories of emerging, development and evolution of vari¬ous elements of luxury life; articles about history of famous brands and well-known businessmen.
- Style - Fashion photography — interior photography, pic¬tures of accessories, perfumery for men.
- Experience - Travel information presented as travelers’ sketches, culinary notes etc.
- Airline Block - Business lounges of Aeroflot and its SkyTeam part¬ners; business-class menu etc. — everything for busi¬ness class passengers flying OAO ‘Aeroflot — Russian Airlines’, in-flight individual entertainment devices Digeplayers. Rules on exporting ancient articles from Russia and transportation of luxury objects. Pub¬lished in Russian and in English.
- Summary - Exclusive sports, fashion, entertainment Summary of some articles in English.
Readership
Readers of the magazine are passengers of ‘Aeroflot — Russian Airlines’ flights. Passengers include residents of all Russian regions, CIScitizens and foreign nationals.